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Rob's Bio

Motivator, Innovator, Entrepreneur
Rob Wilson is an innovator, a motivator, and a serial entrepreneur who has developed nine businesses. He has been a student of human motivation since high school - initially to develop believable characters for his fiction.

As a college student, he studied psychology and worked in mental health. His first job as a motivator was in suicide prevention. He worked for a short-term mental hospital where he learned how to help people, who were suffering from depression, quickly get up and functioning back in society.

Rob started his first two companies in college. His first, a multi-level marketing business, was a failure. After working it doggedly for two years, he finally realized that it was a money-pit. The good news is he was able to take what he learned from that experience and make his second business, a specialty jewelry company, a success.

Head Shot

Award-Winning Advertising Creative
Wilson took his understanding of human motivation and put it to use in advertising. First as the partner in charge of marketing for a wholesale apparel company; then with his own advertising agency. For more than 20 years, Rob motivated people to buy while helping hundreds of companies increase business.

He won many advertising awards during this time, including eight SouthStar Awards from the Direct Marketing Association (unique among advertising awards, the SouthStars are given - not just for creativity - but for increasing a company's return on investment). As a result, he was invited by four colleges to teach advertising.

He accepted the opportunity offered by Georgia State University where, for five years, he taught advertising, marketing, and public relations through their Small Business Development Center. Rob quickly recognized a market for his message when dozens of advertising sales representatives from all facets of media packed his first class. He converted his classes into workshops and seminars and took them on the road.

Speaker - Storyteller
Rob began his professional speaking career teaching the science of advertising with his workshop: Create Advertising That Sells. With his clients demanding more programs, he developed presentations in sales and customer service. Overtime, seeing his audiences' enjoyment of the creative thinking portions of his seminars, Rob developed his flagship motivational program: The Innovator's Toolbox.

A powerful storyteller, Rob's stories create vivid images in the minds of his listeners and readers. Whether it is for his speeches, articles, fiction or advertising, they convey memorable messages that inspire people to deal with their most difficult challenges and achieve their greatest dreams.


Rob is also a humorist. He is the winner of 10 humorous speaking contests. He has appeared at the Punchline Comedy Club. And, he has been a guest on more than 100 radio stations. He was even proclaimed the second funniest person in Georgia by Toastmasters International. He still delivers hilarious comedy roasts. Always good-natured and never mean-spirited, Rob's Roasts,
are a great way to honor someone for a birthday, retirement, or for tireless devotion to an organization.

Robert Wilson

Rob is the author of the internationally syndicated column on human motivation: The Un-Comfort Zone which runs in more than 400 publications. Each month Rob explores the many aspects of motivation, innovation, and leadership, and how to apply them in a competitive business environment.

Wilson has been quoted in the Wall Street Journal and the New York Times. He is also a regular contributor to Psychology Today with his blog The Main Ingredient.

Rob is co-author of the wildly funny book: OFF THE WALL! The Best Graffiti Off The Walls Of America, an illustrated collection of bathroom graffiti. He and his co-author Ken Frankel have appeared on more than 100 radio shows in the US and Canada.

Off The Wall! Rob is the author of the humorous children's novel, The Annoying Ghost Kid, which was recently optioned by a motion picture company. It is a story about a ten year old boy, who is bullied by a ghost. As a children's author, Rob routinely visits elementary schools where he talks about the creative process, gives animated readings from his book, and teaches kids how to deal with bullies.

Annoying Ghost Kid

Rob is also the author of the psychological thriller novel, ...and Never Coming Back. It is an exciting page-turner about a motion picture maker with a secret problem - a psychological flaw so subtle only his wife can even suspect it, yet this very defect makes him the hottest director to hit Hollywood in decades.

and Never Coming Back

A Supporter Of The Community
Wilson's experience also includes community service. He has served as both Director of Fundraising and Director of Public Relations for the Georgia Chapter of the Hugh O'Brian Youth Foundation (HOBY). Additionally, he was president of his neighborhood association, a Cubmaster and Assistant Scoutmaster with the Boy Scouts, a coach for his children's soccer and baseball teams, a volunteer community organizer helping to save trees, and a live "On-the-Air" news reader with a radio station for the blind.

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