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Articles

Rob Wilson is a widely published author of business-related articles. He has written articles on how to grow a business with innovation; how to increase sales; how to grow a business through marketing, how to get a return on investment (ROI) from advertising, how to increase advertising sales, how to create an effective high-response advertisement; and how to generate new ideas when you need them the most. Coming soon to this page will be articles on motivation: how to motivate people to sell more; how to motivate your staff to provide better customer service; and how to keep yourself motivated during a crisis.

These articles are offered on a nonexclusive basis. You may publish this material, as long as Rob Wilson's name, contact information and copyright notice are included. If you use it, please notify us at:

Jumpstart Your Meeting!
PO Box 190146
Atlanta, GA 31119

Advertising

Here's How to Put Power in Your Advertising

A Hobby That Pays

What's Going Wrong with Advertising?

How To Advertise in Wartime

Top Five Reasons to Use Spec Ads

Here's Why Advertising in a Recession is Good Business

The Perfect Ad

Innovation

Play the "What If?" Game

Jumpstarting Creativity for Business Success

Motivation

The Un-comfort Zone with Robert Wilson is a monthly column that explores the many aspects of motivation from inspiring others (employees, customers, volunteers, even family members), to self-motivation -- which is especially important in today's economy. Everyone, at some time or another, needs to motivate themselves or others. The Un-Comfort Zone talks about how motivation works and how to apply it in a variety of situations.

If you would like to learn more about The Un-Comfort Zone, or about having it run in your publication or on your website, click here to receive a sample issue from our archives.

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