Client Spotlight:

        Customer Focus: The American Advertising Federation

As the "Unifying Voice for Advertising," the American Advertising Federation (AAF), headquartered in Washington, D.C., is the trade association that represents 50,000 professionals in the advertising industry. AAF's 130 corporate members are advertisers, agencies and media companies that comprise the nation's leading brands and corporations. AAF has a national network of 210 ad clubs and connects the industry with an academic base through its 210 college chapters.

The mission of the AAF is to protect and promote the well-being of advertising. This is accomplished through a unique, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters.

The American Advertising Federation brings members together to yield creative business solutions. It protects and promotes advertising at all levels of government through grassroots activities.  It educates its members on the latest trends in technology, creativity and marketing.  It provides programs to assist local association volunteer leadership.  It presents the industry with its future leaders.  It honors advertising excellence.  It promotes diversity in advertising by encouraging the recruitment of people of diverse cultures.  And, it applies the communication skills of its members to help solve community concerns.

The AAF accomplishes its objectives with the following initiatives and programs:  AAF National Conference, Advertising Hall of Fame, Advertising Hall of Achievement,  ADDY® Awards, Government Affairs Conference, Great Brands Campaign, Mosaic Awards, Mosaic Career Fairs,  Most Promising Minority Students Program, National Student Advertising Competition (NSAC), and Mosaic Principles & Recommended Practices.

You may visit the American Advertising Federation by clicking here: http://www.aaf.org.